About me

Hello! I’m Lance, a Creative & Digital Director from Minnesota. I've spent over two decades working in practically all aspects of the dynamic world of digital marketing, design and production with teams in 19 countries.

From those years I've harvested knowledge, appreciation, a robust set of skills and a keen global perspective of how modern marketing can be used to propel virtually any corporate goal.

Full Name : Lance Paulson
Likes : Everything outside.
Location : Minneapolis, MN | West Metro
Email : lance@pixelcandy.com
Phone : 952.913.2495
Download Resume

Knowledge

Creative Leadership

Over the past twenty years I've been fortunate to have worked within many different creative and digital marketing disciplines while managing talented creative teams across the globe. I understand the importance of fostering a hard working, authentic creative/digital team who understands the necessity of developing positive relationships with stakeholders.

Web Development

A prominent passion for all things web has been a consistent driver throughout my career. From the early days of hardlining pages to standing up complex, multi-lingual CMS-hosted websites, I've been involved in it all. Efficiency, simplicity and a pragmatic focus are key tenets I've learned to employ while developing web projects within this amazing, ever-changing technical landscape.

UI/UX Design

From desktop-based programs to thin client web tools, I have gathered a profound appreciation for the effort it takes for complex systems and software to come to life within an organization. Working closely with backend development teams, I've enjoyed creating UI for internal and external projects with a wide range of use cases while consulting on UX best practices.

Print & Large Format

When you've been in the biz of marketing long enough, you put ink to just about any imaginable surface you can think of. Car wraps, building wraps, tradeshow booths big and small, collateral, apparel, packaging, hardware, posters, signage, stage decor, stationary, print ads, etc. - done it and most importantly, understand the value of execution as it relates to cost and effectiveness.

Video Production

Video is one of the most important digital vehicles that a corporation can use to communicate in today's marketing world. I have produced from concept through post-production video projects for internal and external objectives including: corporate communications, training, product and service promotion, tradeshow loops, event demo, explainer videos, and more.

Global Experience

The experience of having worked with marketing teams in 19 countries on many different types of projects has given me a solid appreciation for the considerations each region of the world requires when promoting a global brand and consistent message.

My skills

Adobe Photoshop 98%

Adobe Indesign 97%

Adobe Illustrator 92%

Adobe Premiere 89%

Adobe After Effects 74%

Adobe Dreamweaver 90%

Adobe Soundbooth 83%

Various Web CMS 92%

Experience

A quick tour mapping a successful career working and growing alongside many talented and innovative people.
1995 - 1999

Thomas Register/ThomasNet

Graphic Designer & Production Head

During my time with ThomasNet (then Thomas Register) I managed the ad creative and production for the midwest territory of TRS as well as performing a consultative role with sales team.

Ontrack Data International

Graphic Designer & Web Specialist

Provided design and front end web development function for rapidly growing data recovery and software business lines. Adjacent duties to web and promotional design were graphical support of sales teams, packaging design, UI design for suite of software titles and internal communications support.

1999-2003
2003-2010

Kroll Ontrack

Art Director

In addition to web and design duties, the next chapter with Kroll Ontrack held the opportunity to manage an international team. As custodian of a global brand that was in a period of expansion through rapid acquisition, attention to detail was necessary as purchased companies were folded into a complete identity system. A widening landscape of creative support provided more opportunities in multilingual design/direction, expanding UX/UI roles, global event support, to name a few.

KLDiscovery | Ontrack

Creative & Digital Director

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2010 - 2018

Portfolio

Simplicity

Photo frame

Consistency

Impactful

Smart

References

Branding

Contact

Thanks for visiting.
Looking forward to new opportunities and fun projects.
Be well.

Minneapolis, MN

lance@pixelcandy.com

952.913.2495