Throughout my career I've been fortunate to harvest a knowledge and pragmatic appreciation of how digital efforts within an organization can be harnessed to achieve revenue and brand awareness goals. Along with a robust set of technical skills, a keen global perspective of trends, and a management style focused on accountability and positive achievements, I'm energized to fit my experience within a corporate culture wholly invested in its product or service.
| Name | : | Lance Paulson |
| Likes | : | Everything outside. |
| Location | : | Minneapolis, MN | West Metro |
| : | lance@pixelcandy.com | |
| Phone | : | 952.913.2495 |
Over the past twenty years I've had the pleasure of working within many different digital marketing disciplines while managing a variety of talented creative and digital teams across the globe. I understand the importance of fostering hard working, accountable teams that practice the necessity of clear communication while developing positive relationships with stakeholders.
A prominent passion for all things web has been a consistent driver throughout my career. From the early days of straight-lining code to standing up complex, multi-lingual CMS-hosted websites, I've been involved in it all. Efficiency, simplicity and a pragmatic focus are key tenets I've learned to employ while managing web projects within this ever-changing technical landscape.
While designing desktop-based programs to thin client web tools, I've gathered a profound appreciation and knowledge of the effort required in bringing complex systems and software to life. Working closely with backend development teams, I've enjoyed creating UI for internal and external projects with a wide range of use cases while prividing consultation on UX best practices.
When you've worked in marketing long enough, you put ink to just about any imaginable surface you can think of. Car wraps, building wraps, tradeshow booths big and small, collateral, apparel, packaging, hardware, signage, stage decor, stationary, print ads, etc. Have done it all and most importantly, understand the value of execution as it relates to cost and effectiveness.
Video is one of the most important digital vehicles that a corporation can use to communicate in today's marketing world. I have produced from concept through post-production video projects for internal and external objectives including: corporate communications, training, product and service promotion, tradeshow loops, event demo, explainer videos, and more. Love the impact of video media!
The experience of having worked with marketing teams in 19 countries on a wide range of initiatives over the past two decades has provided a broad appreciation of marketing on a global scale. An understanding of regional considerations when promoting a global brand with consistent messaging and adherence to applicable data protections is necessary in directing modern digital teams.
Graphic Designer & Production Head
Industry: Industrial Product Sourcing & Supplier Advertising
During my time with ThomasNet (then Thomas Register) I managed the ad creative and production for the Midwest territory of TRS as well as performing a consultative role with sales team.
Graphic Designer & Web Specialist
Industry: Data Recovery & Legal Software/Data Services
Provided design and front end web development function for rapidly growing data recovery and software business lines. Adjacent duties to web and promotional design were graphical support for sales teams, packaging design, UI design for suite of software titles and internal communications initiatives.
Art Director
Industry: Data Recovery, Computer Forensics, Background Screening, Global Risk Mitigation Services & Legal Technologies
In addition to web and design duties, the next chapter with Kroll Ontrack held the opportunity to manage an international team. As custodian of a global brand that was in a period of expansion through rapid acquisition, attention to detail was necessary as purchased companies were folded into a redefined identity system under the Marsh & McLennan family of brands. A widening landscape of creative support provided more opportunities in multilingual design/direction, expanding UX/UI roles, and global event and sales support.
Creative & Digital Director
Industry: Data Recovery, Computer Forensics, Ediscovery, Document Review Services
Maintaining a consistent brand and strategic digital focus throughout an evolving stack of core business units offered the management of a dedicated digital analytics team, expanded UX/UI support and even broader design team expansion.
VP, Creative & Digital Services
Industry: Data Recovery, Computer Forensics, Ediscovery, Document Review Services
During the most recent acquisition, the organization migrated to a freshly designed KLDiscovery identity framework. The "from scratch" identity system enveloped nine newly acquired companies in to a more tightly focused legal technologies offering. Long time adjacent backend web development team also added to reporting structure. Team continued global design and development support for sales, software development and operations teams.
